It’s not big news that when Google sponsors a project, attention and lights gather quickly. It has not been long (actually 2007) since Mountain View’s company took on the decision to play hard in the mobile industry, challenging consolidated names. Although the stake was and is high for as a competitive industry as the telecommunications one, involving both competition among operating-systems’ developers (as Symbian, Apple, etc.. ) and device producers (as Nokia, Samsung, Sony Ericsoon, just to name a few), Google courageously took on the challenge to sponsor and lead a project aimed at developing a new, open-source, mobile operating-system, Android
and to partner up with top hardware producers. Although, at that time, we could have blamed Google playing risky, by venturing in a new business and industry outside of its core activity, today the results are promising. Android, so far, has gathered more than 18.000 applications from third-parties developers, which is still behind Apple more than 100.000 applications, but if we consider that Android has just been launched in 2007, the numbers are not so frightening. And here is the core strength of Android: just like the success behind Linux open-source operating system, the challenge here will be to engage and motivate a faithful community of application-developers able to keep the system updated and highly competitive. And this, to some regard, is already happening, if we consider the speed with which new-versions are released: today, the most updated version is 2.1 and has been already installed on a newly-released Google-branded device, which promises to challenge the iPhone market-leadership, the Nexus one.
. Undoubtedly, Android has a strong competitive advantage when it comes for Internet-related applications, but if Google wants to win the competitive game, it should consider the advantages to synchronize computer data with its device. More practically, not only I’d like a phone to check my e-mail via phone, but as a business professional, I want to read a PPT presentation or an Excel Doc. on my device as well. Will Google Docs just suffice?